Korea has the complete gamut of fast-food franchises. Don’t worry though, New Democratic Party member – they are all run by of-age monks. They find it humbling and enjoy the repetition. A few of the interviews I conducted indicated that Koreans don’t like hamburgers, fries and chicken cooked to perfection in oil, but I don’t really see any of these places going out of business or anything. They are full of tired mothers, spotty teenage boys and drunk white people – just like in Baghdad. This is not interesting. The world eats on a value menu. Everyone knows we beat the commies with the bacon cheeseburger. Old news. What is interesting though is the variation these beacons of industry will tolerate in order to make a buck. Bulgogi burgers and squid pizzas share the menu with more familiar fare. I guess this is to stop that Korean guy from walking into McDonald’s with a french fry gleam in his eye, looking at the menu and exclaiming “Where in the name of sweet lady Christ is the Bulgogi burger?” I don’t know. I would never presume to know better than McDonalds or Pizza Hut what their customers want, but pandering to local tastes just feels a little un-American to me. It’s not like the Asian food available in the west is altered at all to fit new world tastes or anything. Mandarin serves up chicken balls just like Mao (check out the color of the sauce) used to make.
I’m guessing the real reason McDonalds and their ilk spit on MacArthur and cater to local tastes is to fight off the homegrown competition. Like Kurtz. Lotteria, run by the powerful Lotte corporation is likely their main concern. Lotteria serves up burgers and fries with a confusing, nautical twist. Octopus burger? Sure! Shrimp rings? Who needs an onion? Fish dog? Fuckin’ eh! The twist on fast food fare may seem mind-numbing but, when you think about it, it really does follow the standard formula. Fry cheap starches and serve them alongside processed protein. If it worked for the hot dog and fries in New York and the meat ‘n bean burrito just south (just north, really) of the border, it makes sense to give it a shot here, I guess. Now, my grudging respect for the Korean fast food joint business model does not, by any means, translate into a culinary recommendation. Obviously there are better ways to eat than at a fast food restaurant, but Lotteria doesn’t even cut it as a pre or post hangover meal. A big mac and 20 mcnuggets will make you feel bad the morning after imbibing, but in a good way. An eel burger and cheese sticks will make you feel bad in a bad way; and probably make you wish you had cheered on Ahab a little more heartily in his quest to eliminate seafood from the world.
America’s influence on Korean cuisine gets truly interesting when the synthesis is so complete it seems natural. Like when tomatoes came to Italy, or chili peppers to India, when hot dogs and spam came to Korea they worked their way into the population’s palate and are now an integral part of it. The greatest example of this cultural (forced) marriage is found at a Korean chain restaurant called Nolboo, where the menu’s centerpiece is a dish called Budae Jigae (translates as military soup) and is far, far more appetizing than a hot dog soup may initially sound. The story of Nolboo as I was told is that when G.I’s were here in the ‘50’s they looked with sympathy on a having-a-bit-of-a-tough-go-of-it population and in an act of military kindness unheard of since Troy, gave the Koreans their tins of beans, spam and hot dogs – which the Koreans accepted gratefully and then got cracking making into a soup. The real story is probably that a desperate, starving population did anything they could to feed themselves and were willing to salvage (how’s that for a euphemism) excess American army rations and pervert their thousands year old cuisine by creating dishes made around them. Whichever way it went, it worked out okay for my taste buds because Budae Jigae (I prefer to just call it Nolboo, or ‘boo) is one of the best in my books. A standard Nolboo comes to your table as a plate of thinly sliced beef and hotdogs, pieces of spam, mushrooms, Korean spinach, and a garlic and red pepper paste. Warm, starchy beef bone broth is then poured over it, and the soup is covered and brought to a boil. When the soup is boiled Ramyeong (ramen, instant) noodles or Uh-Dong (Udon, wheat) noodles are usually added and cooked for a few minutes till soft. The resulting mixture is then ladled over a bowl of rice and enjoyed while you contemplate either the desperate times that brought you to Budae Jigae or the fact that you are eating hot dog soup. I’d recommend going by yourself and ordering for two for maximum pay-off.
Really the influence American food has had on Korea in the case of the fast food chains and their local imitators is pretty typical. Any country that has been occupied and has at least two guys looking to make a buck has a McDonald’s and a McDonald’s knock off. Also, McDonald’s pandering to local taste buds is not really un-American; it may be the most American thing possible. The guy in P.E.I. thinks he’s exercising his right to eat a cod burger (they demanded more than just a bridge – we caved) when really he’s giving in to the New World Order. That’s how they like to do it, see? Make you think you’re not working for them. Restaurants like Nolboo though, are a bit of an anomaly. Budae Jiigae was invented out of grim necessity but isn’t looked at as historical pockmark. It’s celebrated. It’s a testament to both dark times and culinary ingenuity. Maybe Korea has fully digested the hip-hop maxim first voiced in Ghostface Killah’s “All That I Got is You” by that old player at end: “if you don’t know where you came from you’ll never make it where you want to be.” Or hey, maybe they don’t listen to Wu-Tang and they just like how it tastes. Whichever.
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